How to add video to a Zillow listing and an MLS listing

For a home that is on the MLS, you add a video to your Zillow listing by putting a link to it in your MLS's virtual tour field. Zillow publishes for-sale listings from MLS IDX feeds, and its help center says a third-party tour must be added to the Virtual Tour field through your MLS. The link then shows in the Facts and Features section of the listing page, and edits made at the MLS reach Zillow within 24 hours. Most MLSs require the page the link opens to be unbranded, with no agent name, phone number, logo or outside website on it, and your MLS's own wording is the one that applies. Rentals posted through Zillow Rental Manager are edited in Rental Manager, where Zillow documents 3D Home tours as the tour option.

Zillow's own media routes sit alongside that link. Fed data cannot be edited on Zillow by hand; the exceptions Zillow names are a 3D Home tour and an Interactive Floor Plan, captured with the free 3D Home app and added directly. Showcase listings can show one video, up to 120 seconds, made by the listing's photographer and uploaded through Zillow's Aryeo platform, with no persistent logos, watermarks or advertising. You record a walkthrough in Zillow's free Premier Agent app. A video you cut yourself reaches the page as a virtual tour link through the MLS field, and that is the route this guide follows.

A virtual tour embedded in MLS listing data is a link. The MLS stores the URL, the IDX feed carries it to Zillow and the other sites on the feed, and each site decides how to show it. No video file is uploaded to the MLS. The work is in the page the link opens and the field you paste it into.

The IDX feed carries your listing to Zillow and to the other sites that take the feed, and a tour that advertises you on those sites is what the MLS rules above forbid. RESO's Data Dictionary shows the split. VirtualTourURLUnbranded is listed for the IDX and OM payloads, VirtualTourURLBranded for OM only.

An unlisted YouTube video can be seen and shared by anyone with the link and stays out of search results unless someone adds it to a public playlist. The link still opens on YouTube's page, with the channel around it, and OneKey lists YouTube branded links among the things listing media must not contain. On Vimeo, an unlisted video can be watched embedded on another website or through its unlisted vimeo.com link, and password protection needs a paid membership.

A page link is the third choice, and for the MLS the cleanest. The video sits inside a property page you control, the page carries the address and the gallery, and the unbranded version carries no contact details. The virtual tour link then opens a page about the home rather than a channel about you.

Echo makes the video from the listing photos you already have, up to 20 per project, each turned into a 4, 6 or 8 second clip with camera motion. Set the project to widescreen 16:9, add narration in a voice from Echo's library or music only, and download the MP4. Paid plans export up to 1080p with no watermark; the free plan exports 720p with a small Echo mark.

Every project can publish a property page, hosted by Echo at echovod.com/site/<address>, with the tour, the gallery, price and details, the highlights, the neighborhood, your photo and contact details, and a contact form whose messages land in Echo's inbox. That is the branded page. It has an unbranded copy made for MLS virtual-tour fields, with no contact details and no branding. Paste the unbranded copy's link into the unbranded field, keep the branded page for your own marketing, and watch the page analytics for views and plays. Pages per plan are on the pricing page.