Guides for real estate video and listing pages
Plain answers to the questions agents ask about listing videos, reels and virtual tours. Each guide names its sources and the date they were checked.
Guide
Adding a video to a Zillow or MLS listing
Where the virtual tour field is in your MLS and what to paste into it so the video reaches Zillow, with the unbranded rule in the MLSs' own words.
Guide
Virtual tours from listing photos
What a virtual tour is, how a 360 scan, a phone walkthrough and a tour generated from photos compare on cost and time, and how the finished tour reaches the MLS and your property page.
Guide
Reels and TikToks from listing photos
Reel ideas from one set of photos, the format rules for Reels, TikTok and Shorts, the music a business account may use, and the steps to a vertical reel.
Comparison
Compare the tools
Nine AI video editors, generators and apps for real estate listings, compared from their own pages.
The product
Read next
The pages behind the guides, each about one part of Echo as it works today, with what it costs.
Turn listing photos into a video · Single property websites · The real estate video editor · Agent and brokerage websites
Questions
About these guides
Who writes the guides?
Echo, the maker of the video and page tool the guides mention. Facts about other products, platforms and MLS rules come from their own pages, linked at the end of each guide with the date they were checked.
Can I ask for a guide?
Yes. Write to support@echovod.com with the question you keep getting from clients or colleagues.
Try it on your next listing
Upload a few photos and watch the first clips before you decide anything. 300 credits on signup, no card.